"BUSH AIDES SET STRATEGY TO SELL POLICY ON IRAQ
Saturday, September 7, 2002 Pg. A1, A6 By Elizabeth Bumiller WASHINGTON, Sept. 6 – White House officials said today that the administration was following a meticulously planned strategy to persuade the public, the Congress and the allies of the need to confront the threat from Saddam Hussein. The rollout of the strategy this week, they said, was planned long before President Bush’s vacation in Texas last month. It as not hastily concocted, they insisted, after some prominent Republicans began to raise doubts about moving against Mr. Hussein and administration officials made contradictory statements about the need for weapons inspectors in Iraq. The White House decided, they said, that even with the appearance of disarray it was still more advantageous to wait until after Labor Day to launch their plan. “From a marketing point of view,” said Andrew H. Card Jr., the White House chief of staff who is coordinating the effort, “you don’t introduce new products in August.” A centerpiece of the strategy, White House officials said, is to use Mr. Bush’s speech on Sept. 11 to help move Americans toward support of action against Iraq, which could come early next year. “Everybody felt that was a moment that Americans wanted to hear from him,” said Karl Rove, Mr. Bush’s chief political advisor. Sept. 11 will also be a time, Mr. Rove said, “to seize the moment to make clear what lies ahead.” Toward that end, in June the White House picked Ellis Island in New York Harbor, not Governors Island, as the place where President Bush is to deliver his Sept. 11 address to the nation. Both spots were considered, White House advisors said, but the television camera angles were more spectacular from Ellis Island, where the Statue of Liberty will be seen aglow behind Mr. Bush. “We had made a decision to that this would be a compelling story either place,” said Dan Bartlett, the White House communications director. “We sent a team out to go look and they said, ‘This is a better shot,’ and we said O.K.” In the same way, Mr. Bush’s Sept. 11 remarks, about 10 minutes in length, are to serve as the emotional precursor for a tougher speech about Iraq that the president is to deliver to the United Nations General Assembly the following day.
[***] White House officials said they began planning more intensively for the Iraq rollout in July, even as Mr. Bush was busy responding to the summer’s corporate scandals. Advisors consulted the Congressional calendar to figure out the best time for Iraq hearings while Ms. Hughes, even as she was driving back to Texas, discussed with Mr. Bush the outlines of his Sept. 11 speech. By August, with Congress out of town and the United Nations not convening until September, White House officials decided to wait out the month, even as final planning continued by phone between advisors in Washington and at Mr. Bush’s ranch in Texas. “There was a deliberate sense that this was not the time to engage in his process,” Mr. Rove said. “The thought was in August the president is sort of on vacation.” [...]
According to the results of free non-scientific online tests, TBL found that he was "Existentialist", "Communist", and "A Grammar God," i.e., if he were a short wall-eyed Frenchman rather than a 6'3" blond American, he would be constantly mistaken for Jean-Paul Sartre!